'They were like, 'We want to do exactly what you've been doing,' ' the 'Gucci Gucci' femcee tells MTV News of why she inked with Columbia.
By Steven Roberts
A month ago Kreayshawn was the girl "cooking" and partaking in other recreational activities with Lil B the Based God in a random online video (they're listening to Soulja Boy's "Dat Piff," naturally). And honestly, unless you were from the Bay Area, hung out around Fairfax in Los Angeles or had your finger on the pulse of underground hip-hop, you probably didn't know her name. That quickly changed about four weeks ago when she dropped the video for her song "Gucci Gucci."
The video featured the pint-size, Bay Area rapper performing alongside Odd Future's Left Brain, Jasper Dolphin and many of their friends, at OF's stomping grounds on L.A.'s Fairfax Avenue. At a house party, she's seen rapping about the swag dripping out her "ovaries." The video soon made her an instant sensation on several blogs and eventually earned the interest of several record labels.
Earlier this week, it was announced that Kreayshawn had signed with Columbia Records. MTV News caught up with one-third of the White Girl Mob on Thursday afternoon, and she said the deal offered her an incredible amount of artistic freedom, which she was already enjoying.
"Columbia was the best because they were like, 'We want to do exactly what you've been doing.' I've been directing music videos, so they're like, 'We want you to keep doing that.' I do a little graphic design, and they had me make my logo. The music that I'm making — 'Gucci Gucci' — [is] going to be the single that they push," Kreayshawn told us.
The femcee also said she's conscious that some have already pegged her as a viral, one-hit wonder, but promised she has a lot more to offer. Still, she admitted, it can be frustrating to have critics put her in a box. There's a lot of Kreayshawn material — beyond her 2010 mixtape Kittys x Choppas — the public hasn't heard yet.
On the flip side, the MC is enjoying the love from fans. The best part of the recent music industry whirlwind, Kreayshawn said, is how organically her early success has unfolded.
"We never made the ['Gucci Gucci'] video with the intention of anything. We knew it was a great song, we knew that the video [was] going to be dope. We didn't put it out like we knew this was secretly going to launch everything, because everything was organic."
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